The Ask: How can we strategically position Tread Setters as a trailblazing example of innovative adaptive cycling to generate substantial buzz and captivate audiences ahead of the 2024 film release?
Solution: Recognizing the inherent appeal of the Tread Setters trailer and the compelling personal narratives of the adaptive cyclists, Palmer orchestrated a campaign to elevate the film’s visibility. Leveraging the adaptive cyclists and crew as influential thought leaders, we not only sparked journalist interest but strategically secured prime placements in a diverse array of outlets including national publications, local media, and esteemed cycling trade publications.
Impact:
- 31 Individual Stories
- 541 Million Online Audiences Reached
- 5.38 Million Estimated Views
