Case Studies.
Sparking a Movement
public relations
It’s about creating powerful, emotion-driven stories that compel audiences to not only take notice but also participate and advocate. At Palmer Public, we specialize in developing and executing campaigns that resonate deeply, inspire change, and mobilize communities. This approach helps our clients stand out in crowded markets, establish a strong, passionate following, and achieve meaningful impact.
Tread Setters: Pioneering Adaptive Cycling
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"How can we strategically position Tread Setters as a trailblazing example of innovative adaptive cycling to generate substantial buzz and captivate audiences ahead of the 2024 film release?"
The
Ask
Recognizing the inherent appeal of the Tread Setters trailer and the compelling personal narratives of the adaptive cyclists, Palmer orchestrated a campaign to elevate the film's visibility. Leveraging the adaptive cyclists and crew as influential thought leaders, we not only sparked journalist interest but strategically secured prime placements in a diverse array of outlets including national publications, local media, and esteemed cycling trade publications.
The
Solution
The
Impact
541m
5.38m
individual stories
online audiences reached
estimated views
31
Pique Interest
thought leadership
it’s essential to craft compelling narratives that draw in the audience and spark curiosity. At Palmer Public, we utilize innovative strategies to create buzzworthy moments and engaging content that resonates with media and consumers alike. By consistently delivering intriguing and relevant stories, we help our clients maintain a dynamic presence in the media landscape, driving continuous engagement and interest in their brands.
Park City Chamber of Commerce & Visitors Bureau
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How can we effectively promote the Sustainable Tourism Grant to generate widespread media coverage and engage the local community?
The
Ask
Palmer Public devised a comprehensive media relations strategy, targeting key journalists and media outlets with compelling narratives about the grant's impact on sustainable tourism. By highlighting the unique aspects of the grant and its benefits to the community, we ensured maximum media exposure and public interest.
The
Solution
The
Impact
4.73m
72.8K
media success rate
online audieances reached
estimated views
100%
Fostering Connections
content
Building and nurturing impactful relationships means forging deep connections between brands and their audiences, influencers, and media. It’s about creating authentic, lasting bonds that go beyond surface-level interactions to foster genuine engagement and trust.At Palmer Public, we understand that strong relationships are the foundation of effective communication. We focus on creating authentic, lasting bonds that enhance our clients’ reputations and expand their reach. Through strategic networking, thoughtful engagement, and collaborative initiatives, we help our clients grow their influence and create a supportive, connected community around their brand.
Roundup River Ranch: Educating the Community
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"How can we effectively educate the community about Roundup River Ranch and its growth while positioning its leadership as industry 'experts' in the medical camp community?"
The
Ask
To achieve these goals, we leveraged both local and national media outlets to disseminate information about Roundup River Ranch and its community growth. We shared a wide range of stories, including those of campers, to showcase the impact of Roundup River Ranch on individuals and families. Additionally, we highlighted key events and initiatives to generate excitement and engagement within the local community.
The
Solution
The
Impact
83.7m
195k
individual stories
online audieances reached
estimated views
36
Continuous Growth
brand building
It’s not just about achieving short-term wins but also setting the stage for long-term success. At Palmer Public, we employ a comprehensive approach that includes ongoing media relations, thought leadership, and adaptive strategies to ensure our clients’ brands continue to thrive. We monitor trends, measure impact, and refine tactics to keep our clients ahead of the curve. This commitment to relentless improvement and strategic foresight helps our clients achieve enduring growth and lasting relevance.
Truly Free - Spring Cleaning Campaign
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Homes & Gardens
Real simple
epicurious
How do we position Truly Free products to be top-of-mind for consumers during the peak cleaning moment of the year - Spring cleaning?
The
Ask
Palmer Public knew that Spring Cleaning searches would skyrocket by over 300% on March 20th, the official start of Spring. By leveraging specific cleaning product tips and expert opinions from our cleaning subject matter expert, we positioned Truly Free as the go-to source for Spring Cleaning content.
The
Solution
The
Impact
1B
47.13m
individual stories
online audieances reached
actual views
42
martha stewart
homes and gardens
real simple
“Hunt A Killer’s 2.5 year journey with Palmer Public was a roller coaster ride of growth exceeding 15,000% -- and we would never have achieved these remarkable feats without incredible partnerships with firms like Palmer Public. Working directly with Lindsey from the beginning gave me insight into her detail-oriented mindset, with a knack for brand positioning and PR opportunities to accelerate media pickups. Lindsey and team go above and beyond from day one and become a true extension of your organization – filling any roles that are needed. From managing partnerships and potential partnership opportunities with NBCU, Dark Horse, Rubik’s Cube, and Penguin Random House (just to name a few), to securing a visit to Wall Street for an interview with Cheddar – they do it all. And they excel. From startups to big brands, Palmer Public brings a level of expertise that translates to value at any business level.”
Ryan Hogan
Founder + CEO, Hunt A Killer
“Over the last year, Palmer Public has been instrumental in securing speaking opportunities for me with more than 10 major academic institutions. They also helped advance my thought leadership platform, sharing my subscription industry and leadership knowledge through contributor opportunities with leading publications, such as Entrepreneur, Authority Magazine and Thrive Global; and garnering recognition for my entrepreneurial success as a finalist for EY's prestigious Entrepreneur of the Year award program. The entire Palmer team consistently stays on top of the latest trends, helps move the needle for entrepreneurs and identifies fitting opportunities for me to promote my latest ventures and industry knowledge. Palmer's sharp understanding of the appropriate media channels and topics is commendable and I look forward to continuing my partnership with Lindsey and her team in a larger capacity for SUBTA and our annual conference SubSummit.”
Chris George
Co-Founder and Chairman, SUBTA & SubSummit
"Lindsey and her team are an extension of our marketing/pr team rather than a typical agency or vendor relationship. A unique blend of strategic and tactical PR resulting in precise or flawless execution. Lindsey brings a wealth of knowledge and experience, coupled with a robust network of media professionals across multiple industries and sectors. Her team actually does the 'work' - rather than only making recommendations or just presenting 'big ideas' that don't translate into action. She has assembled a solid team of diverse professionals with specific skill sets/expertise across all media, segments and industries. Most importantly, she and her team are accessible and consistent with communication, updates, calendar, schedules, etc."
Steve Berns
Chief Marketing Officer, National Merchants Association
"Roundup River Ranch has enjoyed working with Palmer Public year after year to maximize our awareness. It has been a wonderful, professional, and fun partnership. They are always on top of communication to be sure we never miss a media opportunity. More importantly, we appreciate being able to brainstorm strategic communications and figuring out the appropriate topic angle. As a nonprofit, it’s crucial work to grow awareness and share the impact about our camp programs, as well as any of our exciting fundraising events. We know they are passionate about our mission and will do what it takes to help us reach our goals.
JENNIFER CLARK
Chief Marketing Officer, National Merchants Association
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