Truly Free

Case Studies

The Ask: How do we position Truly Free products to be top-of-mind for consumers during the peak cleaning moment of the year – Spring cleaning?

The Solution: Palmer Public knew that Spring Cleaning searches would skyrocket by over 300% on March 20th, the official start of Spring. By leveraging specific cleaning product tips and expert opinions from our cleaning subject matter expert, we positioned Truly Free as the go-to source for Spring Cleaning content.

The Impact:

  • 42 Individual Stories
  • 1B Online Audiences Reached
  • 47.13M Actual Views

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Martha Stewart

Homes & Gardens

Real Simple

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