Round Up River Ranch

case studies

“How can we effectively educate the community about Roundup River Ranch and its growth while positioning its leadership as industry ‘experts’ in the medical camp community?”

The Ask

The Solution

The Impact

To achieve these goals, we leveraged both local and national media outlets to disseminate information about Roundup River Ranch and its community growth. We shared a wide range of stories, including those of campers, to showcase the impact of Roundup River Ranch on individuals and families. Additionally, we highlighted key events and initiatives to generate excitement and engagement within the local community.


  • 36 Individual Stories
  • 83.7m Online Audiences Reached
  • 195k Estimated Views

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“We have had a very successful collaboration with Palmer Public. Lindsey and her team are well organized, well connected and take initiative to help us meet our editorial goals. Palmer excels in writing, strategy, tone and execution so that our program of work is always on schedule and hitting all the right notes.”

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Dan Howard
Vice President of Communications, Park City Chamber of Commerce & Visitors Bureau