The Ask: “How can we effectively educate the community about Roundup River Ranch and its growth while positioning its leadership as industry ‘experts’ in the medical camp community?”
The Solution: To achieve these goals, we leveraged both local and national media outlets to disseminate information about Roundup River Ranch and its community growth. We shared a wide range of stories, including those of campers, to showcase the impact of Roundup River Ranch on individuals and families. Additionally, we highlighted key events and initiatives to generate excitement and engagement within the local community.
The Impact:
- 36 Individual Stories
- 83.7m Online Audiences Reached
- 195k Estimated Views
